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The New Way To Gift: What Is Group Gifting And When To Use It

Ekaterina Bolovtsova on Pexels

Gifts have been a part of a multitude of cultures since basically, the dawn of time. We as humans always look for ways to feel connected to others and the most powerful way to do so is by giving.

The time-old tradition of giving gifts is not going away any time soon, but it is changing – and for the better! With our world being more connected than ever before, we have options for more convenient, efficient, and meaningful ways to show our love to family and friends. Gone will be the days of last-minute buys from the nearest CVS, overly expensive gifts that break our budgets, and miscommunications that result in duplicates of the same gift. 

If you’re reading this article, you’ve already found one way to make the gifting experience as fun and exciting as the celebration: group gifting with Presently!

If the term ‘group gifting’ is new to you, below is everything you’ll need to know from what it means to group gift how to choose the perfect one for your first set up. Welcome to Group Gifting 101! 

 

🎁 What is group gifting?

We all know what it feels like to want to celebrate with someone who’s too far away. Group gifting makes it easy and fun to celebrate a special occasion from anywhere.

A group gift is a single gift that a circle of friends, family, or coworkers can all pitch in on. Group gifting allows all parties involved to gift bigger, better gifts and do so more sustainably and socially, without breaking the bank. 

If your love language is not gifting, group gifting is perfect because it has elements of other love languages, such as the act of coming together and the affirmations in your group card. By using Presently, you are gifting beyond a convenient gift, don’t have to figure out what to give to ‘someone who already has everything’, and are using the power of community to show someone they are appreciated.

 

🙌 When should I give one? 

Sometimes, it makes sense to set up a 1:1 gift (sorry, we probably can’t get you out of buying your partner an anniversary gift). For the times where gifting turns into a more social effort, group gifting is the way to go!

When there are a lot of people in a group – such as an extended friend group or an office, setting up a group gift removes the logistics heading and makes it easy to bring everyone to one platform to celebrate. It removes the awkward Venmo requests and excel trackers, and enables the group to afford a higher-ticket item that the recipient otherwise wouldn’t be able to afford on their own. How awesome does a big surprise gift from a giant group of your best friends or coworkers sound? 

The same goes for a huge family dynamic! Instead of receiving 20 small gifts from each one of your cousins, think about encouraging the family to set up a group gift for the present of your dreams. 

 

🎉 How it works

First, nominate an organizer to organize the gift on Presently! If you’re reading this piece, the organizer will most likely be you! And don’t worry, we’ve made it so easy it’ll actually save you time. You’ll choose the recipient, the gift, and date.

Now that the gift is set up, invite your circle to contribute! You’ll have a shareable link to spread across your entire network that contributors can use to seamlessly pitch in toward the gift and drop a message for the group card.

Finally, the organizer receives the funds to purchase the gift, and we deliver the personalized group card with a special note from everyone who participated. 

 

🥳 What occasions can I use it for? 

The possibilities for group gifting are endless! Here are some of the most common ways group gifting can bring joy to celebrations: 

The best birthday ever

Your loved one may be turning 1 or 100 this year, and even though age is just a number, a group gift will help make their day special! Gather friends and family from near and far to get an awesome gift that they will remember for years to come.

Holiday gifts…minus the waste! 

The holiday season is the most wonderful time of year, and it is best spent showing our loved ones how much they mean to us. Group gifts reduce the clutter and waste of gifting without compromising quality. 

Office appreciation

Gather an office for an unforgettable retirement gift or to celebrate a manager who deserves extra appreciation. No more awkward Venmo requests — with the transition to remote work this year, it has never been easier to get a great gift for your manager or team member!

Any occasion!

Group gifting is perfect for every celebration. We have seen group gifting for graduations, congratulations, baby showers, weddings, and even simple thank you’s. If you have another celebration in mind, we can handle it!

 

🙋 So, how do I pick a gift? 

We’re here to make it easy to organize AND pick the perfect gift! Here are four tips to help you set up the Best. Gift. Ever…

  1. Check out our gift guides: We have curated a page dedicated to gift ideas, with options for everyone on your list from baby cousin to grandma. You can find a gift for any recipient (or any occasion) here!
  2. Invite a co-organizer: Managing the group gift becomes even more of a group effort once you invite a friend to help. This makes the process of watching the funds (and the funny card messages) roll in that much more exciting!
  3. Put out a poll: Instagram’s poll feature allows for your entire circle (literally) to weigh in on the best gift option! If it’s a surprise group gift, there are plenty of other platforms with polling features that the group can also use without the giftee’s knowledge. 
  4. Select a gift after the funds are raised: Do you have a really enthusiastic group in mind, but just don’t know what on earth you want to raise money for? If you set up your group gift and decide after the funds are raised, you have the ability to use your wildest imagination to pick a gift that fits within your big group budget. 

 

💡 Ready to get started?

Presently is helping shape the future of gifting and celebration, and we’re excited to share what we have in store over the next few years. In the meantime, set up a group gift and continue to gift better, together with Presently. 


ABOUT PRESENTLY

Presently is a group-gifting platform that gives people an easy way to contribute to a single gift, together. Presently enables communities to gift better, choosing quality over quantity. Organize a group gift here.

As an Amazon Affiliate, Presently earns from qualifying purchases.

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    Megan Mallozzi and Gianna Dowd
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